2.4 – Outline the relationship between the film industry and wider creative media sector

How is the film industry influenced by the wider creative media sector?

Create a diagram showing the relationship between film and the wider creative sector

The creative media sector covers advertising, marketing, games design, fashion design, radio and film. The skills required to work in any of these sectors are very similar, in that they all require a high degree of creativity, plus particular technical skills. Although they are all individual sectors, the film industry require expertise and input from most of them, particularly fashion, marketing and advertising. All of these sectors attract people with strong creative skills and natures (although all do also require people with strong business and management skills).

Digital sectors are becoming more closely related to the film industry, especially with the use of CGI and special effects. A person working in digital use will generally have more expertise in image manipulation than those employed by the film industry. The use of digital techniques is also an important consideration with relating to budget, as it is considerably cheaper to use digital images rather than manipulate around actors or stunt people, for example.

The use of You Tube by amateur film-makers has proved a crucial test-bed for ideas and many have come to the forefront of the industry due to their popularity. 

The Games industry has had a huge surge in its creative development with links to games like Halo, Tomb Raider, as well as the book and film links from Harry Potter, Lord of the Rings, the Hobbit and the Hunger Games franchises. This will also now increase with the launch of the next generation of Star Wars films.

Marketing sectors can assist with advertisement and promotion of the film, as an outsourced function, rather than the film company having this expertise in-house. This sector may also assist with obtaining additional sources of funding, such as crowd funding.